In addition to her role as director, Fitton also is a senior ambassador for the Hearts for Homecare Ambassador Program.
Beginning her career as a nurse, Fitton has worked in different areas of healthcare including the elderly, before joining BAYADA Home Health. Her clinical experience, she said, has made her a stronger director and advocate because she has the perspective of a home health/home care worker.
"The majority of [BAYADA Home Health's] directors are business majors, not nurses, so I feel like I have an advantage over them," Fitton said. "Of course, we have to run a business, but to me, it's more about making sure that our families are well taken care of, they're safe at home, and we have good, qualified nurses."
Pam Soni serves as BAYADA Home Health's director of managed care for adults, with years of experience as an LPN. After discovering a passion for advocacy, she began working with Hearts for Home Care as one of its leading recruiters and ambassadors.
Like Fitton, Soni believes that having nurses in administrative roles within an organization enables them to better serve their patients.
"Each one of them has individual needs that need to be met," she said. "And I get emotional about it because people don't know how to navigate the healthcare continuum and they underestimate the value of keeping folks in their home, safe, in the environment that they love, surrounded by the people that they love."
Another aspect of being a home health/home care worker, Soni noted, is that sometimes they're the only support their patient or client has.
"The staff that goes into the homes, they're walking into a stranger's home providing intimate care, medically complex care," she added.
"I feel the world doesn't understand how talented our field staff is on being great diagnosticians, and just the pressure that's put on them, that somebody's life is in their hands with no backup. There is no doctor down the hall. There's no call bell."
Recently, Soni attended a lobby day at the Pennsylvania legislature where she spoke for Hearts for Homecare about the challenges of home health and home care workers. Some are policy-related, like LPNs not being qualified to sign death certificates uring the public health emergency or nurses and aides getting ticketed or having their cars towed for parking in a certain area while attending to a patient.
With the ongoing workforce shortage, wages are a big challenge for agencies trying to recruit workers, because low reimbursement rates keep them from offering competitive wages. BAYADA Home Health has been looking at more creative ways to recruit staff, including building brand awareness among students and new graduates, Fitton said.
"We know this is a long game," Fitton said. "We have been going to nursing schools, making presentations, [visiting] classrooms, going to job fairs and career fairs trying to not only increase our brand awareness … [but] educating the students that are coming out and showing them that this is a viable career."