Agencies need sales reps who can sell to those in scrubs and in suits

Effective Jan 23, 2014
Published Jan 27, 2014
Last Reviewed Jan 23, 2014
Home health sales reps need to have a more diverse skill set today than they did five years ago because hospitals are under pressure to reduce readmissions and are increasingly using this criterion to refer patients for post-discharge care. But it’s hard to find sales reps who can explain to hospital clinicians how your agency will meet their patients’ health care needs and describe to executives the extent to which this will improve the hospital’s bottom line. Be prepared to provide training to new recruits so they can engage convincingly with both audiences.
 
 
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