Marketing Strategies
01/02/2025
Federal officials could look at increase Medicare Advantage usage under the new administration and agencies that fail to prepare may struggle to navigate shifting industry expectations, including more rigorous contracts.
12/20/2024
Use data-driven insights to evaluate how your agency can leverage its strengths and tackle gaps in quality or care. The new year is a great time to reassess your competition. Providers that meet local market needs could see increased referrals or overall agency growth in the face of industry-wide cutbacks.
10/03/2024
A new mandatory episode-based payment model beginning in 2026 will require some hospitals to bundle home health and other post-acute costs into the hospital’s payment for a handful of key procedures. While home health providers won’t be the direct participants in TEAM, they will be working with hospitals to maintain solid outcomes 30 days post hospital discharge.
09/26/2024
Take proactive steps to overcome hurdles in your Medicare Advantage programs, including addressing workflow issues and educating clinicians and patients about how MA impacts care in the home. As a growing share of the patient population, most agencies aren’t in a position where they can ignore the challenges with MA.
08/01/2024
At the beginning and end of every visit to Assisted Living facilities (ALFs), ask clinicians to communicate with the wellness directors, letting them know they are going to see the patient and the status of the visit.
05/02/2024
Value-based care is a key part of most industry buyers’ strategies, according to a new survey — and buyers are looking for agencies that can demonstrate their value beyond Home Health Value-Based Purchasing.
03/14/2024
When thinking of ways to attract referrals, an agency’s brand is not something that always comes to mind, but it can have a huge impact. 
07/21/2023
Ensure your marketing team can both recognize and track referral patterns — even those that do not lead to an in-home visit — as the underlying causes may offer keen insight into agency opportunities.
05/31/2023
Hospital-at-home programs need to generate data that shows the programs are effective. “If the healthcare industry and the folks who are in this space can design and generate that evidence, we can prove that it is comparable to alternative models."
04/21/2023
For agencies looking to strengthen relationships with the ever-growing population of Medicare Advantage (MA) payors, referral sources could be the path to get your foot in the door.

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