Marketing Strategies
03/26/2018
The recognition one Michigan hospice has achieved by organizing an annual dancing competition involving area stars has helped its census grow about 15% per year over the past five years and its likes on Facebook rise from about 500 to about 20,000.
02/05/2018
CMS’ newly announced voluntary bundled payment model might serve as a great opportunity for home health agencies to generate new referrals, industry experts say.
12/18/2017
Closely examine your agency’s non-admission reports and analyze whether there’s anything you can do to convert similar situations into admissions in the future.
12/01/2017
CMS has finalized its plan to cancel four mandatory episode payment models for common cardiac and orthopedic conditions, according to a rule posted Nov. 30. The models had been due to begin in January.
11/13/2017
The Florida Supreme Court has recently determined that home health marketers can’t poach referral sources from their former employers if they previously signed non-compete agreements.
11/06/2017
Face time with referral partners to discuss your agency’s specialty program can be extremely beneficial — keeping it fresh in peoples’ minds and paying off with new referrals.
10/16/2017
Whether they’re discussing QAPI, 5-star ratings or rehospitalization rates in general, more and more agencies are showcasing their quality of care when they market to referral sources, a new HHL survey shows.
08/28/2017
CMS is preparing to cancel four mandatory episode payment models for common cardiac and orthopedic conditions, according to a proposed rule posted Aug. 15. The models had been due to begin in January.
02/20/2017

To obtain the highest search placements, your agency should create the right keywords, ensure there’s a steady stream of fresh, relevant content on your site and have plenty of other sites linking to you.

01/09/2017
Updated guidance from the HHS Office of Inspector General (OIG) increased the value of items or non-monetary services that can be provided to Medicare and Medicaid beneficiaries without an agency risking violating the law. The new cap on any one item increased by $5 — it’s now up to a maximum of $15.

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