Marketing Strategies
11/11/2022
11/02/2022
Your data is going to drive your argument for better rates and stronger partnerships in Medicare Advantage negotiations.
08/03/2022
The industry’s staffing shortage extends to hospital-owned agencies, so now may be the time to partner with those hospitals in your service area that have similar patient populations.
05/05/2022
As agencies look to set themselves apart from the competition, one thing that can give them a leg up is providing specialty chronic disease programs.
03/17/2022
Take a fresh look at your sales and marketing efforts to ensure you are making the best use of these teams and are creating brand-consistent processes.
03/17/2022
When looking for ways to attract referral sources, agencies often overlook their intake process. A quick and easy intake process can be attractive to referral sources as it means less labor and time on their end.
03/10/2022
It can be tough to turn down patients. Agencies need to ensure that they aren’t burning any bridges with referral partners when continuously rejecting patients.
02/17/2022
One of the keys to growing your business, either as a home health agency or a home care provider, is by demonstrating your agency’s value to referral sources, a step that will speak even louder as home health moves toward value-based care.
10/14/2021
Agencies looking to partner with Medicare Advantage organizations should increase their efforts in documenting and addressing Social Determinants of Health as a way to improve patient outcomes, reduce hospitalizations and increase the value of their services to current and prospective payers.
06/17/2021
As home health and hospice marketers are finally getting in to see referral partners after more than a year of remote marketing it’s a perfect time to reflect and prepare.

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