Marketing Strategies
05/28/2020
With the Patient-Driven Groupings Model (PDGM) in full force, many of the standard practices for creating bonus structures still make sense but with a few twists.
04/16/2020
Home care agencies are not immune to the risks to business continuity brought on by COVID-19.
03/19/2020
Following a recent DecisionHealth webinar on marketing under the Patient-Driven Groupings Model, agencies asked questions of industry expert Melanie Stover, co-owner of Home Care Sales, LLC in Fairhope, Ala.
12/12/2019
Set goals and objectives for the use of Facebook and create strong content to reap the benefits of increasing referrals, networking opportunities and becoming an influencer in the community.
11/27/2019
Home health and private duty home care agencies should employ an Instagram business account to improve marketing opportunities. Doing this can increase online exposure and lead to more referrals.
10/02/2019
Online searches for in-home care are growing, but if you’re not making smart decisions around your online presence, you could be missing out on a potential marketing and referral treasure trove.
09/18/2019
With the Patient-Driven Groupings Model (PDGM) on the horizon, agencies should take steps to keep existing referral sources secured and away from the competition.
 
07/24/2019
With the Patient-Driven Groupings Model (PDGM) launching on Jan. 1, 2020, agencies are recognizing that reimbursement for care provided to patients coming from hospitals and other institutional settings will be greater than for patients coming from community settings.
06/20/2019
It’s not too early to alert your agency’s marketing representatives that an entirely new payment model is coming to home health on or after Jan. 1, 2020.
05/03/2018
Educate doctors about revenue opportunities involving TCM and CCM to get your foot in the door with potential referral sources.

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