Marketing Strategies
08/03/2022
The industry’s staffing shortage extends to hospital-owned agencies, so now may be the time to partner with those hospitals in your service area that have similar patient populations.
05/05/2022
As agencies look to set themselves apart from the competition, one thing that can give them a leg up is providing specialty chronic disease programs.
03/17/2022
Take a fresh look at your sales and marketing efforts to ensure you are making the best use of these teams and are creating brand-consistent processes.
03/17/2022
When looking for ways to attract referral sources, agencies often overlook their intake process. A quick and easy intake process can be attractive to referral sources as it means less labor and time on their end.
03/10/2022
It can be tough to turn down patients. Agencies need to ensure that they aren’t burning any bridges with referral partners when continuously rejecting patients.
02/17/2022
One of the keys to growing your business, either as a home health agency or a home care provider, is by demonstrating your agency’s value to referral sources, a step that will speak even louder as home health moves toward value-based care.
10/14/2021
Agencies looking to partner with Medicare Advantage organizations should increase their efforts in documenting and addressing Social Determinants of Health as a way to improve patient outcomes, reduce hospitalizations and increase the value of their services to current and prospective payers.
06/17/2021
As home health and hospice marketers are finally getting in to see referral partners after more than a year of remote marketing it’s a perfect time to reflect and prepare.
05/20/2021
CMS recently issued a final rule extending and changing the Comprehensive Care for Joint Replacement (CJR) Model, which was implemented to support better and more efficient care for beneficiaries who are undergoing inpatient surgeries for hip and knee replacements.
12/17/2020
The continued risk of exposure to COVID-19 has some families looking for alternatives to skilled nursing and long-term care facilities, including moving at-risk family members home as the pandemic continues.

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