Marketing Strategies
10/02/2019
Online searches for in-home care are growing, but if you’re not making smart decisions around your online presence, you could be missing out on a potential marketing and referral treasure trove.
09/18/2019
With the Patient-Driven Groupings Model (PDGM) on the horizon, agencies should take steps to keep existing referral sources secured and away from the competition.
 
07/24/2019
With the Patient-Driven Groupings Model (PDGM) launching on Jan. 1, 2020, agencies are recognizing that reimbursement for care provided to patients coming from hospitals and other institutional settings will be greater than for patients coming from community settings.
06/20/2019
It’s not too early to alert your agency’s marketing representatives that an entirely new payment model is coming to home health on or after Jan. 1, 2020.
05/03/2018
Educate doctors about revenue opportunities involving TCM and CCM to get your foot in the door with potential referral sources.
03/26/2018
The recognition one Michigan hospice has achieved by organizing an annual dancing competition involving area stars has helped its census grow about 15% per year over the past five years and its likes on Facebook rise from about 500 to about 20,000.
02/05/2018
CMS’ newly announced voluntary bundled payment model might serve as a great opportunity for home health agencies to generate new referrals, industry experts say.
12/18/2017
Closely examine your agency’s non-admission reports and analyze whether there’s anything you can do to convert similar situations into admissions in the future.
12/01/2017
CMS has finalized its plan to cancel four mandatory episode payment models for common cardiac and orthopedic conditions, according to a rule posted Nov. 30. The models had been due to begin in January.
11/13/2017
The Florida Supreme Court has recently determined that home health marketers can’t poach referral sources from their former employers if they previously signed non-compete agreements.

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