Marketing Strategies
02/17/2022
One of the keys to growing your business, either as a home health agency or a home care provider, is by demonstrating your agency’s value to referral sources, a step that will speak even louder as home health moves toward value-based care.
10/14/2021
Agencies looking to partner with Medicare Advantage organizations should increase their efforts in documenting and addressing Social Determinants of Health as a way to improve patient outcomes, reduce hospitalizations and increase the value of their services to current and prospective payers.
06/17/2021
As home health and hospice marketers are finally getting in to see referral partners after more than a year of remote marketing it’s a perfect time to reflect and prepare.
05/20/2021
CMS recently issued a final rule extending and changing the Comprehensive Care for Joint Replacement (CJR) Model, which was implemented to support better and more efficient care for beneficiaries who are undergoing inpatient surgeries for hip and knee replacements.
12/17/2020
The continued risk of exposure to COVID-19 has some families looking for alternatives to skilled nursing and long-term care facilities, including moving at-risk family members home as the pandemic continues.
05/28/2020
With the Patient-Driven Groupings Model (PDGM) in full force, many of the standard practices for creating bonus structures still make sense but with a few twists.
04/16/2020
Home care agencies are not immune to the risks to business continuity brought on by COVID-19.
03/19/2020
Following a recent DecisionHealth webinar on marketing under the Patient-Driven Groupings Model, agencies asked questions of industry expert Melanie Stover, co-owner of Home Care Sales, LLC in Fairhope, Ala.
12/12/2019
Set goals and objectives for the use of Facebook and create strong content to reap the benefits of increasing referrals, networking opportunities and becoming an influencer in the community.
11/27/2019
Home health and private duty home care agencies should employ an Instagram business account to improve marketing opportunities. Doing this can increase online exposure and lead to more referrals.

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