Marketing Strategies
It can be tough to turn down patients. Agencies need to ensure that they aren’t burning any bridges with referral partners when continuously rejecting patients.
One of the keys to growing your business, either as a home health agency or a home care provider, is by demonstrating your agency’s value to referral sources, a step that will speak even louder as home health moves toward value-based care.
Agencies looking to partner with Medicare Advantage organizations should increase their efforts in documenting and addressing Social Determinants of Health as a way to improve patient outcomes, reduce hospitalizations and increase the value of their services to current and prospective payers.
As home health and hospice marketers are finally getting in to see referral partners after more than a year of remote marketing it’s a perfect time to reflect and prepare.
CMS recently issued a final rule extending and changing the Comprehensive Care for Joint Replacement (CJR) Model, which was implemented to support better and more efficient care for beneficiaries who are undergoing inpatient surgeries for hip and knee replacements.
The continued risk of exposure to COVID-19 has some families looking for alternatives to skilled nursing and long-term care facilities, including moving at-risk family members home as the pandemic continues.
With the Patient-Driven Groupings Model (PDGM) in full force, many of the standard practices for creating bonus structures still make sense but with a few twists.
Home care agencies are not immune to the risks to business continuity brought on by COVID-19.
Following a recent DecisionHealth webinar on marketing under the Patient-Driven Groupings Model, agencies asked questions of industry expert Melanie Stover, co-owner of Home Care Sales, LLC in Fairhope, Ala.
Set goals and objectives for the use of Facebook and create strong content to reap the benefits of increasing referrals, networking opportunities and becoming an influencer in the community.


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