Marketing Strategies
CMS recently issued a final rule extending and changing the Comprehensive Care for Joint Replacement (CJR) Model, which was implemented to support better and more efficient care for beneficiaries who are undergoing inpatient surgeries for hip and knee replacements.
The continued risk of exposure to COVID-19 has some families looking for alternatives to skilled nursing and long-term care facilities, including moving at-risk family members home as the pandemic continues.
With the Patient-Driven Groupings Model (PDGM) in full force, many of the standard practices for creating bonus structures still make sense but with a few twists.
Home care agencies are not immune to the risks to business continuity brought on by COVID-19.
Following a recent DecisionHealth webinar on marketing under the Patient-Driven Groupings Model, agencies asked questions of industry expert Melanie Stover, co-owner of Home Care Sales, LLC in Fairhope, Ala.
Set goals and objectives for the use of Facebook and create strong content to reap the benefits of increasing referrals, networking opportunities and becoming an influencer in the community.
Home health and private duty home care agencies should employ an Instagram business account to improve marketing opportunities. Doing this can increase online exposure and lead to more referrals.
Online searches for in-home care are growing, but if you’re not making smart decisions around your online presence, you could be missing out on a potential marketing and referral treasure trove.
With the Patient-Driven Groupings Model (PDGM) on the horizon, agencies should take steps to keep existing referral sources secured and away from the competition.
With the Patient-Driven Groupings Model (PDGM) launching on Jan. 1, 2020, agencies are recognizing that reimbursement for care provided to patients coming from hospitals and other institutional settings will be greater than for patients coming from community settings.


User Name: