Marketing Strategies
Home care agencies are not immune to the risks to business continuity brought on by COVID-19.
Following a recent DecisionHealth webinar on marketing under the Patient-Driven Groupings Model, agencies asked questions of industry expert Melanie Stover, co-owner of Home Care Sales, LLC in Fairhope, Ala.
Set goals and objectives for the use of Facebook and create strong content to reap the benefits of increasing referrals, networking opportunities and becoming an influencer in the community.
Home health and private duty home care agencies should employ an Instagram business account to improve marketing opportunities. Doing this can increase online exposure and lead to more referrals.
Online searches for in-home care are growing, but if you’re not making smart decisions around your online presence, you could be missing out on a potential marketing and referral treasure trove.
With the Patient-Driven Groupings Model (PDGM) on the horizon, agencies should take steps to keep existing referral sources secured and away from the competition.
With the Patient-Driven Groupings Model (PDGM) launching on Jan. 1, 2020, agencies are recognizing that reimbursement for care provided to patients coming from hospitals and other institutional settings will be greater than for patients coming from community settings.
It’s not too early to alert your agency’s marketing representatives that an entirely new payment model is coming to home health on or after Jan. 1, 2020.
Educate doctors about revenue opportunities involving TCM and CCM to get your foot in the door with potential referral sources.
The recognition one Michigan hospice has achieved by organizing an annual dancing competition involving area stars has helped its census grow about 15% per year over the past five years and its likes on Facebook rise from about 500 to about 20,000.


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