Marketing Strategies
The Florida Supreme Court has recently determined that home health marketers can’t poach referral sources from their former employers if they previously signed non-compete agreements.
Face time with referral partners to discuss your agency’s specialty program can be extremely beneficial — keeping it fresh in peoples’ minds and paying off with new referrals.
Whether they’re discussing QAPI, 5-star ratings or rehospitalization rates in general, more and more agencies are showcasing their quality of care when they market to referral sources, a new HHL survey shows.
CMS is preparing to cancel four mandatory episode payment models for common cardiac and orthopedic conditions, according to a proposed rule posted Aug. 15. The models had been due to begin in January.

To obtain the highest search placements, your agency should create the right keywords, ensure there’s a steady stream of fresh, relevant content on your site and have plenty of other sites linking to you.

Updated guidance from the HHS Office of Inspector General (OIG) increased the value of items or non-monetary services that can be provided to Medicare and Medicaid beneficiaries without an agency risking violating the law. The new cap on any one item increased by $5 — it’s now up to a maximum of $15.
Now that coronary artery bypass graft (CABG) surgery is among the payment penalty groups hospitals are graded on, it’s a great time to speak with hospitals about the kind of care your agency offers CABG patients that sets it apart.
For BAYADA Home Health Care, posting personal stories about clients and field staff on its Facebook page at 9 p.m. on Wednesdays and Sundays will get the agency the most possible clicks.
Joint replacement surgeries have been slowly migrating from inpatient-only procedures to the outpatient setting. That trend, coupled with CMS’ new model tying Medicare reimbursement for surgery to patient outcomes, may mean increasing opportunities for home care agencies to serve that patient population.
Agencies should ensure marketing campaigns are compliant with HIPAA regulations and that information posted on social media platforms and websites does not violate patient privacy guidelines.


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