Marketing Strategies
Updated guidance from the HHS Office of Inspector General (OIG) increased the value of items or non-monetary services that can be provided to Medicare and Medicaid beneficiaries without an agency risking violating the law. The new cap on any one item increased by $5 — it’s now up to a maximum of $15.
Now that coronary artery bypass graft (CABG) surgery is among the payment penalty groups hospitals are graded on, it’s a great time to speak with hospitals about the kind of care your agency offers CABG patients that sets it apart.
For BAYADA Home Health Care, posting personal stories about clients and field staff on its Facebook page at 9 p.m. on Wednesdays and Sundays will get the agency the most possible clicks.
Joint replacement surgeries have been slowly migrating from inpatient-only procedures to the outpatient setting. That trend, coupled with CMS’ new model tying Medicare reimbursement for surgery to patient outcomes, may mean increasing opportunities for home care agencies to serve that patient population.
Agencies should ensure marketing campaigns are compliant with HIPAA regulations and that information posted on social media platforms and websites does not violate patient privacy guidelines.
Facebook’s recently retooled algorithm used for content people view should serve as added motivation for agencies to use the social media site’s new, free live video feature.
Pay close attention during a job interview with a perspective marketing candidate to make sure the candidate has a strong work ethic. Marketers who are incapable of being persistent are destined to fail, industry experts contend.
A new HHL survey reveals that more and more agencies are planning to invest in staff bonuses for their marketers. But while bonuses can be an effective way to motivate sales and marketing staff, agencies must be aware of potential legal implications for offering bonuses when contracting out marketing.
For the past three years, Sterling Care in Greenwich, Conn., has tied staff bonuses to the number and types of admissions earned by the agency’s sales and marketing employees, clinicians and aides.
A recent hack at a health care chain shows how easy it is for news about your agency to spread — and the importance of a solid communications protocol to maintain some control over the coverage you get.


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