Marketing Strategies
08/08/2016
Joint replacement surgeries have been slowly migrating from inpatient-only procedures to the outpatient setting. That trend, coupled with CMS’ new model tying Medicare reimbursement for surgery to patient outcomes, may mean increasing opportunities for home care agencies to serve that patient population.
08/01/2016
Agencies should ensure marketing campaigns are compliant with HIPAA regulations and that information posted on social media platforms and websites does not violate patient privacy guidelines.
07/18/2016
Facebook’s recently retooled algorithm used for content people view should serve as added motivation for agencies to use the social media site’s new, free live video feature.
06/13/2016
Pay close attention during a job interview with a perspective marketing candidate to make sure the candidate has a strong work ethic. Marketers who are incapable of being persistent are destined to fail, industry experts contend.
05/30/2016
A new HHL survey reveals that more and more agencies are planning to invest in staff bonuses for their marketers. But while bonuses can be an effective way to motivate sales and marketing staff, agencies must be aware of potential legal implications for offering bonuses when contracting out marketing.
05/30/2016
For the past three years, Sterling Care in Greenwich, Conn., has tied staff bonuses to the number and types of admissions earned by the agency’s sales and marketing employees, clinicians and aides.
05/23/2016
A recent hack at a health care chain shows how easy it is for news about your agency to spread — and the importance of a solid communications protocol to maintain some control over the coverage you get.
05/09/2016
It’s vital for home health agencies to arm marketers with data on rehospitalization rates and star ratings. Doing so will help your agency stand out when marketers meet with referral sources and discuss care quality.
04/04/2016
Upload your contacts onto Facebook and ask those people to like your agency’s page.
01/18/2016
Alert your referring physicians that the latest physician fee schedule makes it easier to get transitional care management (TCM) payments.

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