Marketing Strategies
04/17/2026
Consider your sales team’s understanding of clinical needs and your agency’s services when working with skilled nursing facilities (SNFs). Clinical knowledge plays a key role in cinching referrals, especially when working with specialized providers focused on proving their successes to CMS and other payors.
04/02/2026
Educate sales staff on when it’s time to switch up their strategy with their accounts. Your marketing team may be a little too comfortable with their current sales strategies, so it’s important to remember that these dynamics are always changing.
02/12/2026
Make a clear argument that partnering with your agency is worth paying a little bit more when it’s time to renegotiate rates and terms with Medicare Advantage payors.
02/12/2026
Show all the ways your home care services can support providers participating in CMS’ innovations models. Home care can boost the chances of patient success under several models focused on keeping patients safe in their home.
11/06/2025
While specialists may drag their feet at first, you can gain their trust — and referrals — by proving that in-home care can help prevent complications, improve patient satisfaction and support long-term outcomes.
10/02/2025
Organizations that present their services in a more accessible way can improve trust with non-traditional referral sources while gaining new connections with potential patients/clients and their caregivers.
08/14/2025
Agencies that focus on building their online visibility may be able to access new leads while building connections with other organizations that can help providers grow their services. Devote ample time and effort to creating a digital presence that allows people to easily learn about your services, team and mission. 
08/07/2025
Prepare for a bumpy transition as states begin reconciling their budgets in response to federal Medicaid cuts and new enrollment requirements. Even if these changes don’t impact your patients directly, your agency may still struggle to maintain operational efficiencies once the changes are implemented.
06/26/2025
Prioritize open communication with your payors to get ahead of potential payment delays and claims denials without interrupting workflows and revenue. As the number of Medicare Advantage beneficiaries grows, agencies often face challenges in getting payors to approve or reimburse necessary care. 
05/22/2025
Find straightforward ways to encourage your patients and caregivers to post a review of your agency’s services online. Welcoming — and responding — to patient and family feedback online could draw in new patients and clients while building trust and strengthening relationships even after discharge.

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