Marketing Strategies
06/26/2025
Prioritize open communication with your payors to get ahead of potential payment delays and claims denials without interrupting workflows and revenue. As the number of Medicare Advantage beneficiaries grows, agencies often face challenges in getting payors to approve or reimburse necessary care. 
05/22/2025
Find straightforward ways to encourage your patients and caregivers to post a review of your agency’s services online. Welcoming — and responding — to patient and family feedback online could draw in new patients and clients while building trust and strengthening relationships even after discharge.
04/24/2025
Don’t be afraid to try something new with your digital marketing if your current efforts aren’t hitting home with potential clients. Agencies that leverage past experiences to update their strategies could see boosted engagement and brand recognition.
03/06/2025
Some acute care providers are gearing up for CMS’ newest accountable care model by looking for post-acute partners, and agencies that get involved could see reduced costs and smoother transitions for patients that undergo certain surgical procedures.
01/02/2025
Federal officials could look at increase Medicare Advantage usage under the new administration and agencies that fail to prepare may struggle to navigate shifting industry expectations, including more rigorous contracts.
12/20/2024
Use data-driven insights to evaluate how your agency can leverage its strengths and tackle gaps in quality or care. The new year is a great time to reassess your competition. Providers that meet local market needs could see increased referrals or overall agency growth in the face of industry-wide cutbacks.
10/03/2024
A new mandatory episode-based payment model beginning in 2026 will require some hospitals to bundle home health and other post-acute costs into the hospital’s payment for a handful of key procedures. While home health providers won’t be the direct participants in TEAM, they will be working with hospitals to maintain solid outcomes 30 days post hospital discharge.
09/26/2024
Take proactive steps to overcome hurdles in your Medicare Advantage programs, including addressing workflow issues and educating clinicians and patients about how MA impacts care in the home. As a growing share of the patient population, most agencies aren’t in a position where they can ignore the challenges with MA.
08/01/2024
At the beginning and end of every visit to Assisted Living facilities (ALFs), ask clinicians to communicate with the wellness directors, letting them know they are going to see the patient and the status of the visit.
05/02/2024
Value-based care is a key part of most industry buyers’ strategies, according to a new survey — and buyers are looking for agencies that can demonstrate their value beyond Home Health Value-Based Purchasing.

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