Marketing Strategies
07/23/2026
Understand that each referral source’s front-facing staff holds the keys that allow access for your marketing team. If that person feels seen, your reps are more likely to get past the lobby.
07/09/2026
It’s essential to your agency’s growth and operations that your reps come across as knowledgeable and authentic during their visits and overcome hesitation instead of just walking away.
07/02/2026
Organize your agency’s financials in a way that helps tell a story about your business. Restructuring your chart of accounts can help give your agency the push it needs toward growth.
06/18/2026
Use LinkedIn to connect with other leaders in home-based care. It’s not the ideal platform for finding patients or clients, but LinkedIn can play a key role in helping to grow your business and build rapport with industry leaders. 
05/22/2026
Many hospitals across the country will soon be subject to an expanded joint replacement payment model, and agencies that aren’t ready for the program could lose out on potential referrals and reimbursement.
04/17/2026
Consider your sales team’s understanding of clinical needs and your agency’s services when working with skilled nursing facilities (SNFs). Clinical knowledge plays a key role in cinching referrals, especially when working with specialized providers focused on proving their successes to CMS and other payors.
04/02/2026
Educate sales staff on when it’s time to switch up their strategy with their accounts. Your marketing team may be a little too comfortable with their current sales strategies, so it’s important to remember that these dynamics are always changing.
02/12/2026
Make a clear argument that partnering with your agency is worth paying a little bit more when it’s time to renegotiate rates and terms with Medicare Advantage payors.
02/12/2026
Show all the ways your home care services can support providers participating in CMS’ innovations models. Home care can boost the chances of patient success under several models focused on keeping patients safe in their home.
11/06/2025
While specialists may drag their feet at first, you can gain their trust — and referrals — by proving that in-home care can help prevent complications, improve patient satisfaction and support long-term outcomes.

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