Marketing Strategies
11/06/2025
While specialists may drag their feet at first, you can gain their trust — and referrals — by proving that in-home care can help prevent complications, improve patient satisfaction and support long-term outcomes.
10/02/2025
Organizations that present their services in a more accessible way can improve trust with non-traditional referral sources while gaining new connections with potential patients/clients and their caregivers.
08/14/2025
Agencies that focus on building their online visibility may be able to access new leads while building connections with other organizations that can help providers grow their services. Devote ample time and effort to creating a digital presence that allows people to easily learn about your services, team and mission. 
08/07/2025
Prepare for a bumpy transition as states begin reconciling their budgets in response to federal Medicaid cuts and new enrollment requirements. Even if these changes don’t impact your patients directly, your agency may still struggle to maintain operational efficiencies once the changes are implemented.
06/26/2025
Prioritize open communication with your payors to get ahead of potential payment delays and claims denials without interrupting workflows and revenue. As the number of Medicare Advantage beneficiaries grows, agencies often face challenges in getting payors to approve or reimburse necessary care. 
05/22/2025
Find straightforward ways to encourage your patients and caregivers to post a review of your agency’s services online. Welcoming — and responding — to patient and family feedback online could draw in new patients and clients while building trust and strengthening relationships even after discharge.
04/24/2025
Don’t be afraid to try something new with your digital marketing if your current efforts aren’t hitting home with potential clients. Agencies that leverage past experiences to update their strategies could see boosted engagement and brand recognition.
03/06/2025
Some acute care providers are gearing up for CMS’ newest accountable care model by looking for post-acute partners, and agencies that get involved could see reduced costs and smoother transitions for patients that undergo certain surgical procedures.
01/02/2025
Federal officials could look at increase Medicare Advantage usage under the new administration and agencies that fail to prepare may struggle to navigate shifting industry expectations, including more rigorous contracts.
12/20/2024
Use data-driven insights to evaluate how your agency can leverage its strengths and tackle gaps in quality or care. The new year is a great time to reassess your competition. Providers that meet local market needs could see increased referrals or overall agency growth in the face of industry-wide cutbacks.

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